Hundreds of thousands of animals are poisoned, blinded, and killed every year in archaic product tests for cosmetics, personal-care products, household cleaning products, and even fruit juices

Knours believe our beauty should not come from the sacrifice of other animals. We believe beauty products that are safe for humans can be developed using non- animal approaches. And this is why Knours never tests on animals or uses GMOs (Genetically modified organisms) from animals. Our commitment to cruelty free beauty is displayed in every packages of our products by displaying PETA Cruelty Free logo on the pack.

So what does PETA Cruelty Free mean?

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world that started Beauty Without Bunnies program to help consumers find quest for cruelty-free products easy. In order to be certified by PETA as cruelty-free brand companies go through rigors of investigation within its ingredients, facilities, finished products, and distribution channels to make sure no cruelty or testing was done on any animals. Even after you get the certification from PETA, it doesn't end there. Checks and assurances are ongoing. And we always welcome their questions since we have nothing to hide.