"Skin-Care Diet" is all about minimizing the steps in your skin-care routine to decrease irritation. With rise trend of 10 step Korean beauty steps dermatologists in Korea began to worry and started advising people who were experiencing sensitivity and redness in the skin to step back from their extensive routines and cut down to the basics. From there, the benefits of following a minimalist regimen started spreading via word of mouth and the Skin-Care Diet was born.

The word "diet" is involved because it's a way to cleanse yourself of all the harm you're possibly doing to your skin by bombarding it with a multitude of products you simply don't need.

In response to this trend, Knours made all our product multi-functional to cut down on the number of products you use in order to protect your skin from excess irritants or active ingredients to preserve your own skin barriers healthy. You know what they say. “Too much of anything is good for nothing”. Simplifying your routine doesn’t have to be sacrificing on beautiful glowy skin.