Living in 2025, Snail Mucin Isn’t the Go-To Anymore

Snail mucin has been a skincare superstar for years, so much so that even Leighton from Gossip Girl was spotted using it, sparking surprise that Blair was into K-beauty.

But what does snail mucin actually do? True to its name and texture, it’s a bit sticky, but that’s because it’s packed with humectants that attract and lock in moisture, providing deep hydration. Well-hydrated skin means a stronger skin barrier and fewer irritations. Beyond that, snail mucin contains peptides that support elasticity, helping skin feel firmer and more youthful. 

In short, it’s an ingredient that almost any skin type or age should be longing for. 

However, there’s a catch: snail mucin is animal-derived. In today’s ethical and conscious beauty culture, where cruelty-free and vegan products are increasingly valued, relying on animal-based ingredients can feel problematic for many consumers.

This is why more skincare brands are turning to plant-based alternatives that replicate mucin’s benefits - hydration, barrier support, and skin regeneration - without using animals. Ingredients like rice mucin, hyaluronic acid, and ceramides are becoming the new standard.

At KNOURS, we bring a plant-derived, vegan Phyto Mucin, a cruelty-free alternative that delivers everything you want from mucin and more: refreshing hydration, skin barrier support, soothing, age-defying, and balancing.

Why KNOURS Phyto Mucin Skin Barrier Moisturizer? 

Plant Mucilage Extracts – for that perfect lightweight texture that helps balance skin. 

• Dioscorea Japonica (Yam) Root Extract
  

• Hibiscus Esculentus (Okra) Fruit Extract
  

• Corchorus Olitorius (Jute) Leaf Extract

Ceramide Complex (6 Ceramides) – strengthens the skin barrier while preventing moisture loss.

This lightweight moisturizer is ideal for oily or sensitive skin, providing gentle, all-day hydration without feeling heavy. For dry skin, it works beautifully as a light morning moisturizer, prepping the skin for the day ahead. Its perfectly balanced texture also makes it an ideal base for makeup, gliding on smoothly without any stickiness.

A truly versatile moisturizer.

Mark your calendars, it launches September 9th on knoursbeauty.com.